Four years removed from the launch of what today is considered the oil and gas industry’s lead research and rapid response platform on issues relating to shale and hydraulic fracturing, the Independent Petroleum Association of America (IPAA) announced the launch of a new online home for its Energy In Depth (EID) initiative – one that brings under one roof all of EID’s various state and regional programs, and leverages new social and digital media tools designed to engage, educate and mobilize the thousands of daily visitors to the site.
“Back when we first launched EID, most reporters thought ‘hydraulic fracturing’ was an injury you got while water skiing. And I don’t even want to tell you what they thought ‘fracking’ was,” said Jeff Eshelman, vice president of public affairs and communications for IPAA and executive vice president of Energy In Depth. “Four years later, EID today is viewed by journalists, policy-makers, the public, and our industry colleagues as a critical, credible and timely source of news, views and research on all things shale. It’s our hope that the launch of this new online platform strengthens that reputation moving forward, and makes the program even more useful to folks looking for answers on these issues locally and nationally.”
Key features of the new EID site include:
·One Stop News Source.As the EID program has expanded over the years, new regional planks have gradually been added to the platform – first in Pennsylvania and New York, then in Ohio and California. Previously, each of these satellite programs maintained its own website and social media presence separate and apart from EID’s national platform. With the launch of EID’s new web portal (www.energyindepth.org) today, all of these state and regional efforts will be consolidated under one program, with users now having the ability to filter and access content on the site in a way that’s tailored to their specific needs and interests – broken down specifically by state or region. The new EID site currently hosts state-specific tabs for Ohio, Calif., Illinois, Michigan and Texas, and regional pages for the Marcellus (Pa., N.Y., and W.Va.) and Mountain States (Colo., Nev., Mont., and Utah). Additional tabs are expected to be added in the coming months.
·Focus on Video Series.As part of today’s news, EID also announced the launch of new web-video series that will address and correct some of the most common and pervasive myths impacting the present debate over the development of oil and natural gas from shale. First up in the queue: a short video busting the myth of high radon content in the Marcellus Shale, a talking point that opponents of an important new pipeline project in New York frequently cite as a reason to stop development. Additional videos in a similar format will be released on the website every couple weeks.
“EID has always been known for great content,” added Eshelman. “But if we expect to reach and engage new audiences about the promise and potential of responsible resource development, we’re going to need more than just fact sheets and issue alerts. We’re going to need smart and compelling digital and multimedia content that can be shared across multiple platforms, and presented in a way that’s relevant, actionable and — yes – even entertaining to the folks we’re trying to reach. The launch of this new web video series is a big step forward in that effort, and one we’re hoping will help us move the needle on these issues even more in the future.”
For more information, please visit EnergyInDepth.org.