Editor’s note: This contribution is a perspective of one of ShaleStuff.com’s readers/author.
Chevron has taken on a marketing campaign that many other energy giants would do right to mimic. One new slogan, “We Agree, Do You?” employs a “we’re on your side” type approach that gives a slight humane quality to a company boasting triple digit billions in yearly revenue.
This all came to my attention while perusing one of my favorite energy blogs. The large bold print of an advertisement caught my eye: “Drill the Right Way or Don’t Drill At All.” Naturally this had to be the objection of some celebrity-driven cause bent on pumping its brakes on shale gas exploration in the U.S. Or was it? Scrolling down, I was surprised to see the advertisement marked with the familiar blue and red badge of the second largest oil and gas company in the United States.
Curiosity grew as I clicked on the advertisement and waited to be redirected to Chevron’s website. “The Power of Human Energy” headlined the homepage, standing tall atop scrolling articles promoting small enterprise or the promise of renewable energy. I asked myself, could this company actually be listening to what the common customer is saying?
Oddly enough, my question was answered immediately when I selected the Global Issues section from the home page. “We’ve been listening intently…” were the exact words expressed at the beginning of this page, followed by links addressing the concerns of global energy consumers. This hit home with me instantly.
Being involved in and reading about this industry has taught me that everything is not always at it appears. However, in light of the recent events in Youngstown, Ohio involving a certain company allegedly dumping a certain waste fluid into a tributary of the Mahoning River, it was a pleasant surprise to see that such a large company was taking initiative to relate and address the concerns of the rest of us. We as the consumer may not ever find common ground with the juggernaut corporations of the gas world. Although, seeing what Chevron is doing about supporting and protecting the communities they’re apart of is a start that sits well for now.